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The ARY Film Awards, commonly known as The AFA's, is an annual Pakistaniawards ceremony honoring the cinematic achievements of film industry. Winners are awarded the golden statue, officially the ARY Film Award of Merit, that is much often known as an AFA trophy. The awards, first presented in 2014 at Golf Club, Karachi, are overseen and organized by ARY Digital Network and Entertainment Channel. ARY Film Awards became an electoral race to the trophy to best film in any category, as per being the first awarding ceremony of reboot era of Pakistani Film Industry. ARY Film Awards are the first film awarding ceremony after the demolishing of Pakistani oldest awarding ceremony Nigar Awards.
ARY Film Awards are the effort of ARY Groups CEO Salman Iqbal who laid the foundation of ARY Films, which proves enormous beneficial for the Pakistani Film Industry and henceforth generate the new face of Pakistani Cinema in 2013. In result ARY Awards marked the milestone of supporting the efforts of artists across the country. The awards are reputed as annual event of ARY Digital Network to honor the actors, technical achievements and films of Pakistan. Award has been given in more than a dozen categories rendered into three major segments Viewers Choice, Jury Choice and Technical Awards.
The 2nd ARY Film Awards, is scheduled to take place in Dubai, UAE on April 16, 2016